American musician and The Voice judge i.am " class="align-top text-decoration-none text-primary"> will.i.am has joined forces with Lexus Europe for a creative partnership which will see the Grammy award winner design his own limited edition take on the car brand's NX model and star in a TV ad, to be released later this year. will.i.am commented 'Whatever I do I want it to be striking, I want to innovate and revolutionise and my partnership with Lexus on the Striking Angles campaign is no different. Inspired by a shared philosophy in design, we've been able to work together on a multi-faceted campaign that will challenge design conventions and fuel people's imaginations'.